MyScreen Mobile, Inc. and America Movil announced an agreement to launch MyScreen’s first-of-a-kind interactive mobile advertising service across Latin America and the Caribbean beginning in the fourth quarter of 2009. MyScreen’s patent-pending technology platform delivers full-screen advertisements to the mobile phones of opt-in subscribers and provides them with rewards such as free services, special offers and discounts.
Together, MyScreen and America Movil will deliver ads to the mobile network operator’s users who....