In today’s market, digital experience is a crucial part of overall customer experience. Brands find that they need to assess the entirety of the customer journey to get it just right. Some have entered into innovative partnerships to ensure the best in CX.
 
Ally Financial has announced a partnership with Better.com, a US digital mortgage disruptor, to create an end-to-end digital experience for consumers looking for a mortgage loan from Ally. In addition to the partnership, strategic-investment arm Ally Ventures has announced an add-on investment to Better.com’s recent Series C funding, increasing Ally’s overall ownership in the company. In this two-fold relationship, the online-only bank will combine capabilities with Better.com to further Ally’s position as a leading digital financial services company.
 
“Providing frictionless, digital experiences to our customers is core to Ally’s strategy,” says Diane Morais, Ally’s President of Consumer and Commercial Banking Products. “We’re revolutionizing digital banking by putting all of our customers’ core financial services needs at their fingertips. With Better.com, we will deliver best-in-class mortgage experiences in a highly innovative and scalable way, furthering our role as a financial ally for our customers.”
 
The new partnership speaks to Better.com’s cutting-edge innovation and the overall transformation of the financial services industry. Similar to Better.com’s existing platform, customers will be able to obtain pre-approval in as little as three minutes and lock in a rate in as few as 10 minutes, creating a more efficient and solution-oriented mortgage process.
 
“Our partnership with Ally supports our goal of transforming the mortgage industry across the board and delivering a better mortgage experience to all consumers,” said Vishal Garg, CEO and Founder of Better.com. “Additionally, with Ally’s investment in Better.com, we become partners not only in our shared vision for a seamless customer experience in home finance, but also in the long-term success and future of the mortgage industry.”
 
The new capabilities will be piloted in nine states including Arizona, Connecticut, Louisiana, North Carolina, Oregon, Pennsylvania, Tennessee, Texas, and Washington later this year, becoming available across the United States by the end of 2019.
 
“Strategic partnerships are an important component of our growth strategy,” says Ally Chief Strategy Officer Dinesh Chopra. “At Ally Ventures, we look for companies that are disrupting their industries for us to invest in and partner with to bring innovative products to the market. We felt a strong strategic and cultural fit with Better.com. The mortgage industry is ripe for digitalization, and our investment and partnership will allow us to deliver an industry-leading digital mortgage experience.”
 
This is an exciting partnership, combining Ally’s brand with Better.com’s innovation. We look forward to seeing how consumers react to the new experience.

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