In today’s market, digital experience is a crucial part of overall customer experience. Brands find that they need to assess the entirety of the customer journey to get it just right. Some have entered into innovative partnerships to ensure the best in CX.   Ally Financial has announced a partnership with Better.com, a US digital mortgage disruptor, to create an end-to-end digital experience for consumers looking for a mortgage loan from Ally. In addition to the partnership, strategic-investment arm Ally Ventures has....

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