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The second day of Customer Expo 2019 went off without a hitch despite the extremely cold weather of Indianapolis, Indiana. One of the highlights from the morning sessions was Bridget Sponsky’s presentation on the meaning of sponsorship. Sponsky is the Senior Director of Enterprise Marketing at Ally Financial.
Sponsky started her presentation by describing the necessity of decent banks and financial services for consumers. Recognizing this, Ally decided that it needed to differentiate itself, to become better than its....
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