Editor’s Note - This story was originally published in January's Loyalty Management Online, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content schedule in 2017!
Innovation is such an important word in today’s loyalty marketing world, one that hinges creativity and brand success. For Allstate Corporation, innovation means everything.
Orlando Mercado, Allstate’s Product Management Director, told Loyalty360 that....