Beyond programs and marketing outreach, true customer experience is designing every outward-facing aspect of the brand to put the consumer first. ALDI has long been seen as a leader in these unique CX practices, offering customers experiences (not to mention prices) that are often unmatched in the vertical. The brand does this all without overcomplicating the customer experience, creating a streamlined in-store process that has created an almost cult following among devoted fans of the chain.   In a move designed to build upon this....

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