When hearing the words “loyalty program,” many consumers immediately think of airlines. Because the loyalty program is such a cornerstone of the industry, airlines have become savvy of the fact that offering customers just the right program for their circumstances and preferences may be the edge they need to pull ahead of the competition.
With this in mind, J.D. Power has released enormously significant data in the form of its annual “Airline Loyalty/Rewards Program Satisfaction Report.”
The report....