MINNEAPOLIS—In its latest fact-packed white paper, the loyalty program experts at Carlson Marketing and Peppers & Rogers Group dissect frequent flyer programs to determine what elements are most important to secure the loyalty of elite members. The white paper, “Better Business Results from Elite Frequent Flyers,” is available at http://loyalty.carlsonmarketing.com.
With responses from nearly 5,000 frequent flyer program members from four different airlines, the chasm that separates what elite frequent flyers want from....