Lucrative loyalty program partnerships are becoming more common among leading brands. Many are looking to further expand their pool of benefits and services by combining with the resources of existing programs to bring an even wider array of value to consumers. For AirAsia, this additional “pool of benefits” can almost be taken literally, as members of the airline’s BIG Loyalty Program can now earn points for stays at Sunway Hotels & Resorts.
Now guests enjoying the customer experience and luxurious hospitality of....