Officials at Air Canada−Canada’s largest domestic and international airline serving more than 200 airports on six continents−announced this week they plan to launch their own loyalty program in 2020, ending their commercial agreement with Aimia, which operates Aeroplan, Canada’s premier coalition loyalty program.
Effective June 30, 2020, Aeroplan will no longer be the loyalty program for Air Canada. Aeroplan has been independently owned and operated by Aimia for almost a decade. By operating its own loyalty....