Aimia Study Makes Case for Segmentation-Driven Social Media Strategy Based on Six Social Media Personas

Control and Trust Drive Levels of Motivation and Participation in Social Media Aimia (TSX: AIM), a global leader in loyalty management, today unveiled an industry-first segmentation model that reveals six distinct social media personas, based upon the behavioral drivers of trust and control. The model is detailed in a new Aimia research brief, Staring at the Sun: Identifying, Understanding and Influencing Social Media Users. The report argues that no single social media channel can deliver a complete picture of customer behavior....