Click here to download Aimia's report, The Future of Loyalty: Disruptions That Will Revolutionize The Industry. Using customer-centric processes and strategies is extremely important for brands in the current environment. Convenience and seamlessness are excellent differentiators and revenue drivers, and brands that offer them often avoid some of the pitfalls associated with more traditional, less experiential programs.   Recently, we spoke with Sara Galloway, Director of Strategy & Consulting at Aimia, to discuss this....

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