Aimia today announced it has been engaged by one of the world's leading international banks - Standard Chartered Bank (SCB) to enhance its rewards proposition across markets in Asia, Africa and the Middle East.
Aimia will use its experience in loyalty strategy and managing rewards programs to deliver an improved value proposition to SCB's customers. The services will be underpinned by a data driven approach to enhance SCB's rewards programs. Aimia will implement its leading edge proprietary redemption technology platform and....