Flytxt, a data analytics company, has announced the launch of Robo-X, an artificial intelligence platform for intelligent customer engagement. Robo-X is said to harness machine learning to produce better marketing outcomes and is designed to help marketers identify new up-sell and cross-sell opportunities, discover insightful patterns, advise on offers and campaigns, and assess performance.
“We built Robo-X as an AI companion for marketers,” said Prateek Kapadia, CITO of Flytxt. It is intended “to force multiply....