Yes, it seems it’s never too early to talk about the all-important holiday season−the annual make-or-break period for many retailers. One thing that can aid loyalty marketers during the upcoming holiday season, and spark customer engagement, is keeping a very close eye on aggregate retail search activity and the possibility for keyword expansion. According to Salsify’s Holiday Shopping Keyword Intelligence Report 2017, consumers shop online at significantly higher rates during the holiday season, and this surge in....

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