Sometimes the loyalty marketing program run by Groupe Aeroplan Inc. seems like the institution of marriage: Those who are in it love to complain, yet people still keep joining up.
These are some of the Aeroplan grievances: redemptions are a hassle; you can never get a seat when you want it; if you stop collecting points for a while, they’ll take them away from you forever. Aeroplan says these are misperceptions, which is part of the reason the company is now in the midst of its first mass market advertising campaign in more....