Canada’s Groupe Aeroplan Inc. sees its consumer data business as the key to drive its aggressive global expansion strategy, the loyalty program company’s president and CEO said Thursday.
Aeroplan’s Rupert Duchesne said the future of the industry is in retail data analytics.
Loyalty programs are “the necessary evil” to get to the consumer data, he told attendees at RBC Capital Markets Technology, Media and Communications Conference in New York.
Shopper spending habits are what’s important to retailers....