SAN JOSE, Calif., Aug 18, 2011—Adobe Systems Incorporated today announced that it will     further align the company around the explosive growth categories of     Content Authoring and Digital Marketing.

Adobe has deep roots in the media and publishing segments, which are     undergoing meteoric changes as publishers and media customers rush to     digitize their print and video assets and experiment with a variety of     business models to drive new revenue streams. Adobe content authoring     solutions are at the heart of this transformation.

At the same time, marketers are developing dynamic new web experiences     and applications to drive customer engagement and are increasingly     moving their advertising dollars online, with digital advertising     estimated to grow to $72 billion in 2011.* Measuring and managing the     true impact of these marketing dollars is a key priority for today’s     marketers. Adobe’s customer experience management and digital marketing     solutions are leaders in this space.

In order to further increase focus on these high-growth opportunities,      the company today announced a number of organizational changes.

Adobe senior vice president David Wadhwani will continue to lead Adobe’s     content authoring efforts. Wadhwani currently oversees Adobe’s Creative     Solutions and Platform businesses and will take on responsibility for     Adobe’s Acrobat(R) business. Adobe’s Creative Suite(R) products are the     leading content authoring solution for designers and developers at     publishers, agencies and media companies as well as marketing     organizations at small and large businesses. Adobe Acrobat is the     leading solution for creating and sharing documents. Increasingly, Adobe     will deliver more comprehensive solutions like the recently released     Digital Publishing Solution, which allows publishers to create (with     Adobe CS5.5), distribute (through all major app stores) and measure     (with Omniture(R) analytics) publications for major platforms using     flexible commerce models.

The company’s digital marketing and enterprise solution efforts will be     led by Adobe senior vice president Brad Rencher, who currently oversees     Adobe’s Omniture business. Adobe’s Digital Marketing Suite is the     leading solution for digital marketing measurement and optimization. In     addition to his management of the Omniture business, Rencher will now     take on responsibility for Adobe’s customer experience management     solutions, which include the content management software business     acquired from Day Software in March 2011. Adobe is already benefitting     from synergies between the Digital Marketing Suite and its content     management software and will integrate these technologies into     cloud-based solutions targeted at marketing executives.

Adobe also announced that senior vice president Rob Tarkoff has decided     to leave Adobe for another opportunity.

Forward Looking Statement

This press release contains forward-looking statements, including those     related to future products and solutions, which involve risks and     uncertainties that could cause actual results to differ materially.      Factors that might cause or contribute to such differences include, but     are not limited to: failure to develop, market and distribute new     products and services that meet customer requirements, introduction of     new products, services and business models by existing and new     competitors, failure to successfully manage transitions to new business     models and markets or intellectual property disputes, For further     discussion of these and other risks and uncertainties, individuals     should refer to Adobe’s SEC filings.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more     information, visit

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