Loyalty Programs Provide a New Gold Standard of Data—Real Time, Individual, Anonymous
SUNNYVALE, CA. (September 13, 2010)—Adara Media Inc., formerly Opinmind, announced today the official launch of its Loyalty Audience Platform, which connects advertisers with loyalty program audiences of top brands. Adara Media’s platform uses proprietary loyalty program data from exclusive brand partners to identify authentic targeted audiences for advertisers. Top national travel providers are first to benefit from the....