LITTLE ROCK, Ark. – Oct. 19, 2009 – Wireless providers competing for a larger market share can get to know consumers on a more personal level − and adjust customer engagement plans accordingly − with insights from the first Communications Consumer Dynamics study released today by Acxiom® Corporation (Nasdaq: ACXM). (View video introduction).
The in-depth analysis segments consumers to reveal which ones have switched services in the past, which are most likely to switch in the near future, and what factors most....