LITTLE ROCK, Ark.—    Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in     marketing services and technology, today announced David Baker as the     company’s vice president of Product/Solution Management, Global     Multichannel Marketing Services.

In this role, Baker will lead the development and management of Acxiom’s     multichannel marketing solutions. Focused on global enterprise clients,      he will seek to extend the responsiveness, reliability and reach of     Acxiom’s well-known database marketing and email platforms as well as     website personalization, mobile, social, advertising and campaign and     interaction management solutions.

“David is a star in the marketing technologies industry and an indicator     of Acxiom’s investment to drive innovation and provide value to our     clients,” said Marty Sunde, Acxiom senior vice president, Global     Products and Solutions. “His combined online and offline expertise and     proven track record to fuse marketing insight to campaign execution     embodies the vision and spirit of Acxiom today and into the future.”

Prior to joining Acxiom, Baker was vice president, Global Solutions for     Razorfish and held senior leadership positions with,      Targetbase, TwelveHorses and MindArrow.

“Acxiom is uniquely poised to capitalize on the increasing     addressability of digital communications, providing incredible new     marketing and advertising opportunities to a global client-base,” said     Baker. “I’ve invested 17 years of hands-on learning to meet the     challenge of this day and I know that we have the talent and     infrastructure necessary to answer its new and sophisticated questions.      I intend to leverage every one of these assets to help bring success to     our clients.”

Acxiom’s Global Multichannel Marketing Services offerings include email     marketing, campaign management, Web analytics, marketing automation,      hosted database solutions, banner and Web media advertising, and social     CRM and measurement platforms.

About Acxiom

Acxiom is a recognized leader in marketing services and technology that     enable marketers to successfully manage audiences, personalize consumer     experiences and create profitable customer relationships. Our superior     industry-focused, consultative approach combines consumer data and     analytics, databases, data integration and consulting solutions for     personalized multichannel marketing strategies. Acxiom leverages over 40     years of experience in data management to deliver high-performance,      highly secure, reliable information management services. Founded in     1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves     clients around the world from locations in the United States, Europe,      Asia-Pacific, the Middle East and South America. For more information     about Acxiom, visit

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