General Motors, one of the world’s largest automakers, and Acxiom Corporation, the premier provider of direct marketing services in the Middle East and North Africa, have signed an agreement for Acxiom to provide turn-key data entry and fulfillment services to support GM’s direct marketing initiatives in the Gulf Cooperation Council region of six nations in the Middle East and the Levant region.
Acxiom is a globally recognized leader in marketing technology and services that enable marketers to successfully manage....