Retailers can cash in heavily on last-minute shopping by holiday makers by adjusting their December marketing strategies, according to new research released by Acxiom Corporation.
The report titled “Generate More Jingle This holiday season,” says two out of 10 consumers don’t start their holiday shopping until December, providing enough time for retailers to capitalize on the upcoming holiday season.
Holiday makers spend about $23 billion annually during the course of the holiday season, so the season is the....