NEW YORK, Sep 13, 2011—ActivePath(TM),      developer of unique, 2Way Email Banking Systems and Cardlytics,      the pioneer of transaction-driven     marketing(TM)      for banks, have been selected to present together at FinovateFall 2011.      ActivePath CEO, Renan Levy, and Jason Brooks, Senior Vice President,      Business Development, will jointly demo a new solution announced in     August that enables financial institutions to email their customers     enhanced offer-carrying eStatements that can be securely viewed and     transacted from directly within the email message without the need to     log on to the bank’s website, open an attachment or download the     statement.

FinovateFall     2011 has scheduled the presentation for Wednesday, September 21,      2011 at 2:30 PM at Pier 92 in Manhattan.

“Today, banks, card issuers and other financial institutions are facing     revenue challenges across many fronts,” says ActivePath CEO, Renan Levy.      “At FinovateFall 2011, ActivePath and Cardlytics are showcasing a     powerful new solution that utilizes transaction-based marketing to     target rewards and other offers that are incorporated into in     eStatements that are securely delivered to customers’ email. Our joint     solution provides a new revenue stream for the institution, and also     drives customer adoption of eStatements that can generate significant     cost savings.”

Levy adds, “With ActivePath’s unique technology, institutions can     deliver time-sensitive offers in real time based on when the email is     opened and read. This a win-win solution that can help both banks and     merchants increase transaction volume, enhance customer relationships     and generate new revenue.”

About FinovateFall:

FinovateFall is a demo-based conference for innovative startups and     established companies in the fields of banking and financial technology.      Held in New York City, the event offers an insight-packed glimpse of the     future of money via a fast-paced, intimate and unique format.      FinovateFall is organized by The Finovate Group. For more information on     the event, or to view videos of previous demos, please visit  .

About ActivePath:

ActivePath’s unique, patent-pending and secure ActiveMail(TM) 2Way Email     Banking System enables organizations to communicate and interact with     customers in real-time, enabling customers to transact banking     and other services from within email. ActivePath’s technology empowers     banks to redefine and innovate the scope and caliber of their banking     services and enhance overall customer experience by adding     event-triggered marketing and alerts that enable customers to perform     specific transactions, such as transfers, debits and payments, credit     extensions and payments, directly within an email. Using ActivePath’s     secure email communications and transactions reduce costly paper,      mailing and call-center expenses while adding a whole new level of     banking convenience, freeing customers to interact and transact through     their email or mobile device anytime and anywhere. Founded in 2007,      ActivePath sells to banks and financial institutions, card services and     government organizations in the United States, Europe, and Asia. Learn     more at:   .

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