Ace Hardware, Oak Brook, Ill., has augmented its Ace Rewards loyalty program with the “Instant Savings” feature that enables members to receive program discounts at the register without the need to have to wait to redeem rebates via the mail.
The Ace Rewards program debuted in 1997 and has grown to more than 24 million members, about 10 million of them active (at least one use of the card in the last year).
“The number one challenge that we had with our loyalty program is that it forced consumers to mail in and wait....