Making that relevant connection to a customer at the right time is a concept that loyalty marketers everywhere strive for each day. Location and environment are two pivotal pieces of the customer loyalty puzzle and extending the right offer that is contextually relevant is invaluable to marketers.
Two companies−AccuWeather and Swirl Networks, a leading mobile presence marketing platform−have partnered to deliver the most advanced, real-time weather targeting capabilities to indoor mobile location marketing.
Retail....