Accor, Europe’s largest hotel group, on Tuesday launched an enhanced version of its successful customer loyalty program, Le Club Accorhotels, for its members at its 3,600 hotels around the world from luxury to economy.
Le Club Accorhotels, Accor’s free loyalty program, already counts more than 15 million members.
"When guests arrive in an Accor hotel, they expect to be recognized and rewarded for their loyalty” Deputy CEO Vivek Badrinath said in a company statement. “They attach a lot of importance to the tailored....