Accenture wants to assist life insurance and annuity carriers deliver a heightened customer experience through digital channels.
Accenture has enhanced its market-leading Accenture Life Insurance Platform (ALIP) by adding personalized SmartVideo capabilities that help life insurance and annuity carriers deliver dramatically improved customer experiences through digital channels. The new solution allows carriers to take advantage of engaging, personalized and data-driven videos at scale to help support and retain customers throughout the customer lifecycle.
SmartVideo allows carriers to use customer and policy information that is already stored in their systems to quickly and cost-effectively create data-driven videos. Delivered in real time, these videos provide customers with account set up information, billing statements, and events confirmations.
As part of an exclusive alliance with SundaySky, SmartVideo technology is offered as a software-as-a-service (SaaS) solution designed to provide technology and commercial framework for smooth deployment. It is sold as a standalone solution or pre-integrated with ALIP, Accenture’s robust, configurable, and scalable software suite that offers life insurance and annuity carriers of all sizes solutions for product development, new business, underwriting, and policy administration.
Shay Alon, Global Managing Director, Accenture Software for Life and Annuity explained to Loyalty360 how SmartVideo capabilities specifically help life insurance and annuity carriers deliver improved customer experiences and, as a result, enhance brand loyalty.
“SmartVideo integrates with the Accenture Life Insurance Platform to allow carriers to communicate with their customers through uniquely personalized videos,” Alon said to Loyalty360. “Each video can be tailored according to each customer’s account details, such as billing information or representative contact information, which allows engaging messages to be delivered on a massive scale. Today’s consumers expect information to be instantly available, on any device – SmartVideos can help make this happen and create targeted calls to action that build stronger relationships with customers.”
What’s more, Alon said that digital insurers are harnessing the power of digital technologies to re-think their business models and make them more customer-centric.
“We see this as the next evolution in the era of customer self-service,” Alon added. “SmartVideo technology leverages and enhances traditional communication methods and can be used at any point in the engagement cycle. These dynamic, one-to-one videos can result in decreased contact center calls and costs due to a reduced onboarding duration.”