Loyalty 360 had the opportunity to hear from Covario founder and CEO, Russ Mann about their recent partnership with Kenshoo. Below, Russ shares insights into what brought these groups together and how this new partnership will influence the marketplace.
Loyalty 360: What was the genesis of the partnership?
Russ Mann: Covario’s award-winning paid search and social agency services have grown in such demand that we decided to turn to a specialist bid management platform that could meet our team’s needs. Our....