The last three years in the incentive industry have left most of us dragging out old “Grateful Dead” covers to hum solemnly along to “what a long strange trip it’s been.” According to the Incentive Research Foundation’s (IRF) most recent polling however, this trip may be coming to an end, with a much happier journey on the other side.
In the months of April and May, the IRF surveyed industry professionals to get a better understanding of where the market for incentive travel programs, merchandise....