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Walgreens and online beauty retailer Birchbox have announced that they will team up to build Birchbox retail experiences within select Walgreens stores. The multi-channel offering will bring prestige beauty brands into Walgreens stores. This allows customers to discover and shop for new brands in an interactive and accessible way, which will also include a curated Birchbox shop on Walgreens digital properties. As part of the relationship, Walgreens will also acquire a minority equity interest in Birchbox.
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