A 360° View of the Customer Leads to Better Service and Higher Sales

BOSTON, MA—(April 6, 2010) -  Most, if not all companies today recognize the importance of providing a true 360° view of the customer. According to a new research study Providing a 360° View of the Customer - Better Service - Higher Sales published by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS),  customers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. The study captured data from over 400 companies. Even in a....