The 3 Cs of Evolving US Consumer and Retail Loyalty
89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, provides a snapshot of the evolving US consumer and loyalty landscape, what makes for a winning loyalty program, and why considering the three Cs is critical for loyalty success.
"It should come as no surprise to retailers that the Web has put consumers more firmly in the drivers' seat than ever before," said Laura Saati, vice president/strategic marketing services at 89....