81% of Shoppers Willing to Pay More for Better Customer Experience, Oracle Research Shows

CX (Customer Experience)

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Customer Experience Provides Strategic Driver for Business Growth News Facts Research released today from Oracle has revealed that customer experience is now a key driver for revenue growth in Europe, and an effective channel for brand differentiation in a globalized economy where products and services are increasingly commoditized. The research report, "Why Customer Satisfaction is No Longer Good Enough," reveals that 81% of consumers surveyed are willing to pay more for superior customer experience. With nearly half (44....

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