72 Percent of Smartphone Users Likely to Recall an Ad with a QR Code, New Survey Finds

32 percent of smartphone users surveyed said they’ve used a QR code, while 70 percent said they plan to use a QR code in the future BALTIMORE, March 22, 2011—A staggering 72 percent of smartphone users indicated that they would be likely to recall an ad with a QR code, according to a survey released today of smartphone users. The survey was commissioned by MGH,  an integrated marketing communications agency, to determine the usage of QR codes – an emerging technology that uses barcode-like images containing a....