Officials at 7-Eleven pride themselves on their ongoing efforts around innovation. One recent example of that is when the company revamped its 7Rewards loyalty program.
Loyalty360 talked to Tarang Sethia, Senior Director of CRM & Loyalty at 7-Eleven, about the new program.
What factors prompted 7-Eleven to revamp 7Rewards and what are your goals for the expanded offering from a customer engagement perspective?
Sethia: 7-Eleven has a history of innovation. We were the first to offer to-go coffee cups, operate for 24 hours a day....