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7-Eleven has announced it is piloting Fuel Loyalty in stores in North and South Orlando, Florida, North Texas, and Woodbridge, Virginia. This program is designed to provide contactless payment options as well as savings at the pump. 7-Eleven is also the first retailer to offer Siri functionality to allow for more frictionless and contactless payment options to eliminate touch from the process. It will enable customers to use voice commands to pay for the gas.
"Adding fuel savings takes the 7Rewards loyalty program to the next level," said 7-Eleven Chief Digital Officer Tarang Sethia in a 7-Eleven press release. "Fuel loyalty offers value with an elevated experience that allows customers to pump, pay, and be on their way all without taking out their wallet! A contactless payment experience and fuel discounts… that's how we give customers power in the driver's seat."
The press release says that customers that use the 7Rewards loyalty program will be able to get a discount of 11 cents per gallon on the first seven fill-ups on all fuel grades, at a limit of 20 gallons per transaction. After those seven transactions, members will receive 3 cents off per gallon on all fuel grades. This discount will automatically be shown on the pump display.
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