7-Eleven has doubled-down on customer-centric approaches by launching a store based on a new concept in Dallas, Texas. The “lab” store, as it is called, uses experiential testing to improve the customer experience. It offers made-to-order smoothies, agua frescas, street tacos on handmade tortillas, a growler refill station pouring local craft beers, baked-in-store cookies, croissants, and other amenities.
The lab store will also be the first 7-Eleven location to incorporate the Laredo Taco Company taqueria, and the....