July 11th is a big day for 7-Eleven® stores. Last year the leading convenience retailer gave away over 9 million free Slurpee® drinks on the brand’s adopted birthday. Few other customer engagement initiatives can claim as much success, and this year the brand projects 7-Eleven Day to be even bigger.
But even beyond 7-Eleven Day, 7-Eleven also offers a host of alluring products and promotions including an effective loyalty program called 7Rewards. Administered with the help of Brierley+Partners, a strategic CRM and loyalty....