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Most loyalty marketers have more data than they know what do with, but officials from Verint offered five keys to successfully transform CX data into actionable insights during a Loyalty360 webinar on Tuesday.
Titled, “5 Keys to Successfully Transform CX Data into Actionable Insights,” which was presented by Verint and hosted by Loyalty360 – The Association for Customer Loyalty, the webinar offered specific tips for loyalty marketers to leverage to make the most of their CX data.
Brian Koma, Vice President and CX Practice Leader, Verint; and Sean Mahoney, Director of CX Solutions Consulting, Verint, told attendees that CX data must be relevant and actionable−with an emphasis on actionable.
The First Key:
Define Why You’re Gathering Data & How It Will be Used
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