The San Francisco 49ers have continued the organization’s focus on fan satisfaction at Levi’s Stadium by becoming the first sports team to include food and beverage items for its season ticket member base. The Member Inclusive Menu will debut with the 2020 season and include more than 15 of the most popular food and non-alcoholic beverage items at 49ers games.

In order to make the Levi’s Stadium experience more fan-friendly, the Member Inclusive Menu will simplify the concession experience for Members. This new benefit will only be available to the 49ers season ticket holders and their guests. Single game and secondary market ticket buyers will continue to purchase food and beverages on an individual basis.

“The development of our Member Inclusive Menu came from our desire to align thousands of pieces of fan feedback with operations, data, and analytics,” says Al Guido, 49ers President.

 “Our fan surveys, and those reflecting the entirety of the NFL, show that the food service experience is a key driver of fan satisfaction. That insight helped lead us to this new model as a way to increase value for our Members while providing them with the most seamless concessions experience in all of sports.”

The menu will feature the most popular items based on fan surveys and in-game purchase patterns. “The idea of ‘inclusive food and beverage’ has the potential to make an enormous impact because it creates value for guests by making it easier for them to access the amenities they want most,” says Andy Lansing, President and CEO for Levy, the 49ers’ hospitality partner.

49ers season ticket holders will receive additional details about their personal Member Inclusive Menu ticketing plan for the 2020 season. In the meantime, the 49ers’ business strategy and analytics team will continue surveying members and their preferences to finalize the complete menu prior to the start of next season.

“We are proud to have made over 200 enhancements to Levi’s Stadium over the years based on the hundreds of thousands of touchpoints we have with our fans on an annual basis through surveys and other technologies,” says Moon Javaid, 49ers Vice President of Business Strategy and Analytics. “Our ability to learn their preferences on an ongoing basis has enabled our teams to better account for their preferences to the extent that our fan service now ranks within the top five of the NFL.”

Since moving into Levi’s Stadium in 2014, the 49ers have leveraged technology, data, and analytics to break new ground in many elements of the gameday experience. By utilizing the stadium’s capability to monitor up to nine core stadium operations functions and concurrent updates on SAP dashboard, the 49ers are among the first teams to deliver mobile-only ticketing and real-time, multi-angle replays to hand-held devices of viewers.

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