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While the San Francisco 49ers are in the midst of a woeful 0-5 start to their season, their loyalty program’s immediate future seems much brighter.
For the past three years, the San Francisco 49ers have offered fans a loyalty program called Faithful 49 presented by Esurance. The program has been successful, but team officials sought deeper fan engagement.
Matt Crowell, senior manager of experience sales & service for the 49ers, talked to Loyalty360 about the changes that were made to the program before the 2017 regular season.
Last year, the 49ers unveiled Golden Opportunities, which are once-in-a-lifetime game-day experiences that were sold to fans.
“We wanted to make that bigger and better and we integrated Golden Opportunities into the Faithful Rewards program to create more value for members,” Crowell said. “In late spring, we started to go in this direction. We expired the old loyalty program.”
With the new program, now called Faithful Rewards, Crowell said there is “a lot more meat in the rewards and we created a program where folks see it as a benefit to being loyal to the 49ers. A lot of ways to get points and rewards are tied to enhancing that game-day experience.”
Some of the experiential rewards include:
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