Unica’s Interactive Marketing Solutions to Help World’s Largest Contact Lens Retailer Execute Cross-Channel Campaigns

WALTHAM, MA, May 26, 2010—Unica Corporation, the recognized leader in marketing software solutions, today announced that 1-800-CONTACTS, the largest vendor of replacement contact lenses in the world, has selected Unica to drive its interactive marketing programs.

1-800-CONTACTS sells more than 500,000 contact lenses each day through its web, phone, and store channels. The specialty retailer will deploy Unica’s category-leading campaign management solution, Unica Campaign, to deliver personalized, relevant multi-channel marketing campaigns to its millions of customers.

“Since our inception, we’ve prided ourselves on providing consumers with a simple, hassle-free way to replace contact lenses. And as we work to expand on our market-leading position, we’re looking to improve the overall customer experience,” said Joan Blackwood, Chief Marketing Officer, 1-800-CONTACTS. “Unica’s interactive marketing offerings will give us the ability to more effectively engage with customers, and we feel that more effective engagement will result in greater loyalty and significantly increased revenue opportunities.”

“Interactive marketing is top of mind for today’s marketers, whether they market to dozens of customers or millions of customers like 1-800-CONTACTS. Marketers want and need to be able to intelligently interact with users,” said Elana Anderson, vice president, Products, Unica. “Our solutions enable marketers to achieve interactive marketing success, from improving customer sentiment through presenting relevant, right-time offers to ultimately deepening customer relationships.”

About Unica Unica Corporation is the recognized leader in marketing software solutions. Unica’s advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica’s historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica’s expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company’s Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under “Risk Factors”, which factors could cause Unica’s performance or achievements to be materially different from those expressed or implied by the forward-looking statements.


Dan Ring

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing