Jennifer Bedford

It’s expected that the majority of US marketers will allocate more money to their loyalty budgets this year. Program enhancements are well underway to create unique and memorable experiences for loyalty members within the travel industry...Read More

The days of cyclic marketing and methodic campaigns are long gone.  In today’s always-on environment, there is a need for continuous dialog with customers, and the ability to adapt to the dynamics of the conversation is critical.  ...Read More