VIEW ARTICLES FROM AUTHOR

At the Chevron Houston Marathon, Loyalty is On the Run

  • April 30 2018
  • Resource: In-Depth Exclusives

  It wasn’t quite love at first site because, well, the first time Abinet Adraro saw Biruktayit Degefa she was bent over gasping for air and throwing up. Not exactly a great way to kick off a romance. But it was a memorable moment. It...Read More

Ally Financial Funds Fun in Disrupting the Financial Services Industry

  • April 25 2018
  • Resource: In-Depth Exclusives

Ally Financial entered the banking industry at what arguably might be the worst time every—the height of the banking crisis. But it entered with the vision of being a disruptor and the motto, “The world doesn’t need another bank,...Read More

Invisible Influence: The Man Behind Two NY Times Bestselling Business Books

  • January 31 2018
  • Resource: DailyNews

In the movie “The Big Sick,” the main character, Kumail, pulls up to a drive thru at a fast-food restaurant at the end of a bad day.   “Can I get a burger with four slices of cheese,” he says.   “Four...Read More

A Contagious Interview with Jonah Berger

  • January 31 2018
  • Resource: DailyNews

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of New York Times bestsellers Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior...Read More

Although the Denver Broncos Aren’t in This Weekend’s Super Bowl, They’ve Created a Great Customer Journey

  • January 31 2018
  • Resource: In-Depth Exclusives

Customer expectations in many consumer-facing industries have changed drastically over the years, and professional sports fans are no different. Among the amenities customers seek is free Wi-Fi, but not just any connection. It has to work smoothly...Read More

A New Perspective: Applying Human Behavior to the Customer Experience World

  • January 24 2018
  • Resource: DailyNews

For most of us, the thought of returning to high school is enough to make us cringe. The BS. The drama. The push for popularity among different cliques. No thanks.   Despite our maturity as we age, move on and enter the world of work, many...Read More

Loyalty360 Reads: January 19th, 2018

  • January 19 2018
  • Resource: DailyNews

The latest news in the world of customer experience and customer loyalty.  Is cryptocurrency the new reward for loyalty? There are many ways to reward loyal customers, and the University of New South Wales in Sydney, Australia, is adding to...Read More

Loyalty360 Reads: January 18th, 2018

  • January 18 2018
  • Resource: DailyNews

A New Beverage Offering at Dunkin’ DonutsBeer and donuts for breakfast? Sure. Why not? Dunkin Donuts partnered with Wormtown Brewery in Worcester, Mass., to make DDark Roasted Brew, a rich creamy stout brewed with Dunkin’s dark roast...Read More

McMillon Carries Tradition of Customer, Employee Engagement at Walmart

  • January 17 2018
  • Resource: DailyNews

Walmart CEO Doug McMillon was a teenager when his family moved to Bentonville, AR−which is where Sam Walton opened the company’s first store in 1962. McMillon knew Walton and briefly worked with him before the latter died in 1992...Read More

L’Oreal Utilizes Entrepreneurial Culture to Redo Business Model to Better Drive Customer Experience and Personalization

  • January 15 2018
  • Resource: In-Depth Exclusives

The French have a business expression: “You do, you undo, you redo.” It’s a continual improvement concept that is every bit as much a mindset as it is a method. Take a product, even if it’s good, break it down and try to...Read More

Caesars Leverages its Loyalty Program, and its Experience, to Continually Improve CX

  • January 12 2018
  • Resource: In-Depth Exclusives

Total Rewards, the highly successful loyalty program offered by Caesars Entertainment, has been providing exceptional CX to the gaming giant’s guests for two decades. The program also provides Caesars with valuable data and information that...Read More

SONIC Blends Iconic Drive-ins with Modern Technologies to Drive Loyalty and Create its Own Space in the Crowded QSR World

  • January 08 2018
  • Resource: In-Depth Exclusives

Very few companies can look deep into brand loyalty and find that one of the key differentiators is its employees, especially the ones who wear roller skates. However, that’s exactly what the Oklahoma City-based SONIC Drive-In finds. In the...Read More

Hampton Found Success and Loyalty When it Threw Away its Scripts and Just Let its Associates be Themselves

  • January 03 2018
  • Resource: In-Depth Exclusives

  Hampton is one of 14 brands that operate under the umbrella of Hilton. Although the brand first opened its doors in 1984, it recast itself a little more than a decade ago and discovered the key differentiator between its brand and its...Read More

Customer Experience is Healthy at Herbalife

  • December 13 2017
  • Resource: In-Depth Exclusives

Herbalife is an international multi-level marketing corporation that develops, markets, and sells nutritional supplements, weight management, sports nutrition, and personal-care products through a network of independent distributors...Read More

GE Digital Uses its own Experience to Improve CX

  • November 21 2017
  • Resource: In-Depth Exclusives

“GE has been going through a transformation of late,” says Aaron Darcy, CMO of GE Digital, “and so we’ve really reshaped and refocused the company at the highest levels into what we call a digital industrial. The businesses...Read More

CRM Reaches a Whole New Level for Herbalife Nutrition

  • November 20 2017
  • Resource: In-Depth Exclusives

“Historically we’ve been a B2B company,” says Frank Lamberti, executive vice president, distributor and customer experience for Herbalife Nutrition, “with our products going to market through our dedicated distributors...Read More

A Better Customer Journey Rings True for Verizon

  • November 17 2017
  • Resource: In-Depth Exclusives

Verizon recently revamped its rewards program which is now called Verizon Up. The new program offers incentives such as VIP passes to exclusive concerts and sporting events. It’s new usage plans are considered a secondary point. Diego...Read More

Rethinking the Customer Journey at Farm Boy (Part 1 of 2)

  • November 13 2017
  • Resource: In-Depth Exclusives

Farm Boy, the regional supermarket chain headquartered in Ottawa, Ontario, is bringing a new, or fresh approach, if you will, to the grocery vertical. That being said, Farm Boy insists it’s not, in fact, a grocer. CEO Jeffrey York tells...Read More

Improving Wi-Fi Lets Broncos Better Connect with Fans and Improve Engagement

  • October 30 2017
  • Resource: In-Depth Exclusives

It’s not surprising that in the 21st century the key to keeping one the NFL’s most rabid fanbases engaged is in-stadium Wi-Fi. “We’ve run our own Wi-Fi system since 2011,” says Russ Trainor, vice president of...Read More

Cigna’s Customer-Centric Approach and the Quest for Healthier Outcomes

  • October 27 2017
  • Resource: In-Depth Exclusives

“I think what really kind of turned it for us is a recognition that the insurance marketplace is really going towards customer service,” says Rick Long, global head of customer experience for Cigna and that health insurance service...Read More

SunTrust Strives to Know its Clients in an Omnichannel World

  • October 26 2017
  • Resource: In-Depth Exclusives

“SunTrust is a purpose-based organization,” says Russell Randolph, SVP, bankcard products for SunTrust, “and one of the things that we’re really focused on with our clients is helping improve their financial confidence and...Read More

Ginga “Touches” the Engagement Factor

  • June 03 2013
  • Resource: Loyalty Today

For Derek Smith and Jon Caldwell, former professional soccer players, former teammates and former roommates, soccer has been their lifelong passion. From this partnership sprang a new passion -- Cincinnati-based The Ginga Touch.Smith and Caldwell...Read More

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