Customer Retention with W. Capra Consulting

  • May 10 2018
  • Resource: DailyNews

Customer retention in 2018, regardless of industry or brand, is completely different than it was even five years ago. Daniel Kahan, Consultant with W. Capra Consulting Group, sat down with Loyaty360 to discuss common mistakes businesses make with...Read More

Car Rentals and Cryptocurrency with Persuade Loyalty

  • April 26 2018
  • Resource: DailyNews

Cryptocurrency, while gaining popularity in various markets, is still misunderstood by many consumers and brands alike. John Tschida, Managing Partner with Persuade Loyalty, sat down with Loyaty360 to discuss Persuade’s CryptoRewards...Read More

Four Key Cornerstones Build Loyalty at Holiday World and Splashin’ Safari

  • December 08 2016
  • Resource: In-Depth Exclusives

“I met my wife here when I was sixteen,” says Eric Snow, vice president, marketing, sales, and guest entertainment for Holiday World & Splashin’ Safari in Santa Claus, Indiana. “You make lifetime friendships here. It...Read More

Getting Leadership Buy-In for Attribution Modeling

  • June 05 2014
  • Resource: Loyalty Today

The Customer Journey to Online Purchase Tool Image: Think With GoogleViews & OpinionsGetting Leadership Buy-In for Attribution ModelingBy Amber Verhulst | June 5, 2014In a previous post, I talked about the importance of...Read More

JCrew, a Bathing Suit and Brand Loyalty

  • April 16 2014
  • Resource: Loyalty Today

Creating meaningful lasting bonds with your customers takes work.  A human personal approach to everything you do is a must when it comes to creating and maintaining loyalty with your best customers.  Checkout this story on how...Read More

The Privacy Personalization Paradox – How to Create Loyalty if Consumers won’t Engage

  • March 25 2014
  • Resource: Loyalty Today

New research from TRUSTe reveals consumers are more concerned about online privacy than a year ago. Not a surprise but still concerning for businesses who want to engage with their customers and personalize loyalty offers and...Read More Hits the Nail on the Head: Real-Time Marketing is the Future

  • February 12 2014
  • Resource: Loyalty Today

Recently, I read Samuel Greengard’s article in, Real-Time Marketing: The Reality Ahead, and found myself nodding along in agreement throughout the piece. Greengard does a nice job of highlighting the tremendous opportunities...Read More

Human to Human – Love It!

  • February 10 2014
  • Resource: Loyalty Today

I have been inspired this week by three terrific articles that support my point of view that we have a great opportunity to bring OWNED media to the forefront of marketing.My first inspiration came from Bryan Kramer. Bryan highlights that our...Read More

Engagement Marketing Trends for 2014 : Warning Predictions Ahead

  • December 31 2013
  • Resource: Loyalty Today

Like many of you I use this holiday “downtime” to plan for the start of a New Year and to get reconnected with the marketing industry. I finally had a chance to read publications that I put sticky’s in saying...Read More