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Loren Cherry

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Four Analytics Challenges Every Channel Chief Faces

  • June 02 2017
  • Resource: Loyalty Today

Lack of clear insight into partner and program performance is often a major challenge for technology companies. Many technology companies generate 40 to 90 percent of company revenues* through their channel partners, but the visibility needed for...Read More

Channel Incentives and Channel Loyalty, an Ever Changing Ecosystem

  • March 09 2017
  • Resource: Loyalty Today

The channel, and the strategy behind channel incentives, is continually adapting to new business models and reassessing the best ways to support the indirect sales route-to-market. It is evident that the way the channel has always nurtured and...Read More

Consumer Loyalty Predictions for 2016

  • January 02 2016
  • Resource: Loyalty Today

Most prediction articles are swathed in statistics, focusing on economic data, shopping trends and emerging technologies. This isn’t one of those articles, it won’t provide you with any golden nuggets to place in your next planning...Read More

How Tools Can Increase Employee Recognition: Part 1

  • December 07 2015
  • Resource: Loyalty Today

This is the first installment of a series of articles discussing some of the tools and methods that are key to the success of your Employee Recognition solution. Employee Appreciation: It isn’t rocket science that people who feel...Read More