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Kevin Welly


The Email Marketer’s Checklist for Success

  • April 19 2016
  • Resource: Loyalty Today

Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales. And the number of worldwide email users is expected to...Read More

3 Ways for Utilities to Improve Engagement with the Millennial Head of Household

  • March 16 2016
  • Resource: Loyalty Today

The time has come for Millennials to come of age, start their own families, and establish households. This new generation of energy consumers represents huge opportunities for utility companies to market their energy programs to the millennial...Read More

Is Real Time Marketing always the RIGHT Time?

  • March 11 2016
  • Resource: Loyalty Today

With instant access to information across digital channels, consumers have more choices than ever. They are constantly interacting with brands, and if marketers can’t keep up, they are missing opportunities. Marketers are increasingly...Read More

Your Marketing Email Has Only 3 Seconds to Capture a Reader’s Attention – 5 Tips on How to Make it Count

  • March 04 2016
  • Resource: Loyalty Today

If you are an email marketer, you have only 3 seconds to capture the attention of your audience. That’s a really short window of time. In fact, the odds aren’t even that good. The majority of marketing emails are determined...Read More

The Power of Third-Party Data

  • February 26 2016
  • Resource: Loyalty Today

The first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party.First-party is the foundation of your...Read More

Data Quality and Integration Key to the Customer Experience

  • February 23 2016
  • Resource: Loyalty Today

Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have...Read More

The Shift from Real-Time to Right Time Marketing – How to Drive Real-Time Connections with Today’s Consumers

  • February 11 2016
  • Resource: Loyalty Today

The definition of real-time marketing is evolving. The buzz around Big Data and the age of the “multi-channel, empowered consumer” has made marketers believe that a real-time and instantaneous interaction with consumers is the answer...Read More

The Top 5 Marketing Trends That Will Rule 2016

  • November 15 2015
  • Resource: Loyalty Today

Marketing is continually changing and evolving. And it’s that time of year when marketers are shaping up their strategies for 2016. This year we dealt with Big Data, understanding that it’s the “Age of the Empowered Consumer...Read More

How to Maximize Your Email Marketing Success

  • October 11 2015
  • Resource: Loyalty Today

Email is one of the lowest costing and most effective channels available today.  Email marketing was ranked as the best channel in terms of return on investment according to Adestra’s Email Marketing Industry Census. Revenue from email...Read More

The Marketer’s Guide to Cross-Channel Marketing

  • January 26 2016
  • Resource: Loyalty Today

According to a new study by Forbes and Turn, 64% of executives surveyed “strongly agree” that data-driven marketing is crucial to success in a hyper-competitive global economy. Data drives all aspects of marketing and without...Read More

4 Ever-Changing Trends Digital Marketers Must Keep Up With in 2016

  • January 13 2016
  • Resource: Loyalty Today

Today’s consumers move fast and are spread across more and more digital, mobile, and social channels. This certainly isn’t news, but as technology moves faster, consumers are changing the way they use digital platforms. eMarketer and...Read More

3 Ways Companies Use Real-Time Insight to Accelerate Growth

  • January 12 2016
  • Resource: Loyalty Today

Real-time analytics, real-time marketing, real-time insights, and other variations of the term have been gaining momentum and popularity as industries adjust to fit the needs of always-on consumers. Forbes recently published an article titled ...Read More

The Rising Importance of Customer Relationships in the Insurance Industry

  • January 07 2016
  • Resource: Loyalty Today

Each year, Insurance Journal publishes their 101 Sales, Marketing, and Management Ideas list based on the input of “readers, experts, educators, marketing professionals” and more. The list compiles big picture suggestions...Read More

How to Drive 5 Times More Revenue with Data-Driven Content

  • January 05 2016
  • Resource: Loyalty Today

 Data-driven content marketing strategies generates five times more marketing revenue than standard content marketing strategies, according to new research by Aberdeen Group. Those companies driving the most revenue have a focused...Read More

How to Enhance Your Web Forms (And Instantly Add Missing Prospect Data) With Real-Time Data Services

  • December 24 2015
  • Resource: Loyalty Today

As an online marketer you collect as much information as your website visitors are willing to give you via online forms.  But what happens if your visitors won’t provide what you are asking for, or worse, they provide inaccurate...Read More

4 Ways to Personalize Your Social Media Marketing

  • December 15 2015
  • Resource: Loyalty Today

Social media marketing has become an invaluable tool in today’s modern business environment. There are few better ways to connect with your target audiences, not only in terms of numbers, but in the type of conversations. More than any other...Read More

10 Types of Data Making an Impact in the Auto Industry

  • December 13 2015
  • Resource: Loyalty Today

 Consumers today leave clues and data across the Internet – insights into who they are, what they like, and what they are about to purchase. And like most industries today, the automotive industry is gathering and using as much of this...Read More

A Key Secret to Increasing Response Rates and Acquiring New Customers (Hint: Data Modeling)

  • December 09 2015
  • Resource: Loyalty Today

It’s your job to know your customers, what makes them buy and how to find more like them. The hard part of that job has always been separating the wheat from the chaff.If your marketing budget is being tracked to sales and ROI more than ever...Read More

Deliver Better Customer Experiences: 61% of Insurance Customers Will Tell Their Friends

  • December 07 2015
  • Resource: Loyalty Today

The insurance industry is highly competitive and faces many challenges. In an attempt to gain more wins in today’s market, insurance carriers are throwing more of their budgets into bigger and better advertising campaigns. As advertising...Read More

96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights

  • December 03 2015
  • Resource: Loyalty Today

At a time in our history when there is more data than ever before, the overwhelming majority of companies have yet to see the full potential of better data insights. PwC and Iron Mountain recently released a survey on how well companies...Read More

Did You Know Multi-Channel Customers Spend 3-4 Times More? Here’s 6 Ways to Get on Board

  • November 23 2015
  • Resource: Loyalty Today

At its core, multi-channel marketing is a strategy that blends various communication channels (online, mail, email, social etc.) using consistent messages and brand imagery. The name of the game is a seamless experience for the customer, however...Read More

6 Key Strategies to Ramp Up Your B2B Marketing Success

  • November 19 2015
  • Resource: Loyalty Today

 In the super competitive world of B2B marketing, it’s a battle between your success –or that of your competitors. The right marketing strategies can keep you way ahead of the curve, but if you aren’t keeping up with the...Read More

In 2016, the Customer Experience Will Separate the Winners from the Losers

  • November 17 2015
  • Resource: Loyalty Today

We recently published a post with our predictions for marketing trends in 2016. One of the key trends gaining in momentum is the importance of the customer experience. Marketers who embrace the concept of providing truly exceptional...Read More

3 Ways for Insurers to Excel in Digital Marketing and Acquire New Online Customers

  • November 12 2015
  • Resource: Loyalty Today

The insurance industry spends more than $6 billion a year on marketing, according to McKinsey & Company. (Just think of the millions of dollars alone in campaigns such as the GEICO gecko, the “We are Farmers” jingle, or the...Read More

1 in 4 Emails Fail to Reach the Inbox: 12 Tips to Boost Your Email Deliverability

  • November 05 2015
  • Resource: Loyalty Today

Email marketing is a hugely popular channel for both B2B and B2C marketers, and is known to be a highly successful channel – that is if you have a deliverable email list. Unfortunately, email deliverability has seen a sharp decline over the...Read More

Life Stage Marketing: 3 Examples of Targeting Consumers When it Matters Most

  • November 04 2015
  • Resource: Loyalty Today

What do a newly married couple, a recent college graduate, and an expectant mom all have in common? Yes, this sounds like the beginning of a bad joke, but in actuality, each of these consumers are experiencing life event changes.  And when...Read More

3 Innovative Ways to Improve Your Dealership’s Customer Experience: Can I Have a Pedicure With My Oil Change Please?

  • October 30 2015
  • Resource: Loyalty Today

Car manufacturers and dealers have historically focused on product quality and the driving experience to acquire new customers and encourage brand loyalty. However, product quality is improving dramatically and is losing value as a key brand...Read More

How to Target and Win Over Today’s Connected Retail Consumer

  • October 28 2015
  • Resource: Loyalty Today

Targeting and acquiring today’s connected retail consumer has never been more challenging. Mobile commerce continues to rise, making it more difficult to build brand loyalty with a consumer who visits brick-and-mortar locations less...Read More

Follow the Customer vs. Follow the Car: Two Methods for Automotive Prospecting [Infographic]

  • October 27 2015
  • Resource: Loyalty Today

In the modern auto dealership market, trends are quickly changing. Data and technology applications provide brand new ways to reach current customers and attain new ones – as well as market to consumers most likely to make a purchase today...Read More

A $470 Billion Reason Insurers Are Turning to Data Solutions

  • October 26 2015
  • Resource: Loyalty Today

A study published by Accenture this year has insurance companies taking notice and changing the course. The study found that low customer satisfaction and heightened consumer expectations has led to a “Switching Economy” in the...Read More

Data-as-a-Service Dictionary: 5 Terms You Need to Know

  • October 22 2015
  • Resource: Loyalty Today

A few months ago, we posted this Ultimate Beginner’s Guide to Data Quality and Business Intelligence for those looking for a crash course in how high quality data is the foundation for improving customer experiences, engaging consumers...Read More

“House For Sale, Just Listed!” – Why You Should Target New Movers

  • October 21 2015
  • Resource: Loyalty Today

Over 45 million people move each year in the United States. And these new movers represent a huge opportunity for new revenue for your business.Shortly after a move, consumers begin to look for a new hair salon. Or they are ready to dive into home...Read More

American Seniors and Millennials – Two Huge Opportunities for the Auto Industry

  • October 20 2015
  • Resource: Loyalty Today

Today’s American seniors are healthier and have more discretionary income than ever before. Likewise, millennials are the up and coming generation with more purchasing power than any other demographic. The good news for the auto industry is...Read More

In the Age of Big Data, You May Still Be Missing the RIGHT Data

  • October 17 2015
  • Resource: Loyalty Today

Marketers today are furiously collecting as much data as they can. After all, data promises us new customers, higher ROI, cross-channel success, and ultimately, more revenue. But more often than not, the question marketers forget to ask is, &ldquo...Read More

5 Tips for Acquiring New Insurance Customers

  • October 15 2015
  • Resource: Loyalty Today

New technologies and access to more digital channels have changed the way consumers shop for insurance.  They turn to customer reviews, social posts, and do online research before even contacting an agency. In fact, a recent study by...Read More

3 Lessons B2B Marketers Can Learn From Online Dating [Infographic]

  • October 14 2015
  • Resource: Loyalty Today

Online dating has become a popular phenomenon in this digital age. According to, in 2015 there was an estimated 49 million people who used online dating services.At first glance, there may not seem like there are many correlations...Read More

3 Ways to Acquire On-Line and In-Market Car Shoppers

  • October 14 2015
  • Resource: Loyalty Today

Car shopping 20 years or so ago involved checking out ads in the local newspaper, taking a day to drive from dealer to dealer, and learning about hot deals through television advertising.Fast forward to today. Consumers shop on Amazon, read the...Read More

Two Obstacles Facing Retailers for Data Driven Marketing Success

  • October 09 2015
  • Resource: Loyalty Today

Data Driven marketing is on its way to becoming the standard in all industries. A 2015 study by the Global Direct Marketing Association and Winterberry group found that 92% of surveyed marketing professionals believe that data will be an important...Read More

3 Reasons Today’s Marketing Datasets Are a Whole New World

  • October 07 2015
  • Resource: Loyalty Today

Purchasing pre-populated lists for marketing is not a new concept in the business world. For decades marketers have been purchasing email and direct mail lists based on a variety of “check-the-box” criteria. For instance, all single...Read More

Four Data-Driven Ways to Attract and Retain New Car Customers

  • October 06 2015
  • Resource: Loyalty Today

When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data...Read More

How Big Data Drives Digital Marketing Success

  • October 06 2015
  • Resource: Loyalty Today

It’s the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and online shopping are part of our everyday culture.Before the digital revolution, in the not so...Read More

Data: The Secret Ingredient for Powerful B2B Lead Nurturing

  • October 03 2015
  • Resource: Loyalty Today

In the past 5 years the average sales cycle has increased 22%, and since B2B purchasing decisions require more buy-in from various parties than a B2C transaction, the B2B sales cycle has become even longer. According to a 2012 study by Marketing...Read More

Three Ways to Prepare Your Email Marketing for the Holidays

  • October 01 2015
  • Resource: Loyalty Today

It happened today- I wasn’t expecting it- but it happened. I received an email promoting the holidays. It’s September! But, hey, no better time than the present to start crossing people off the shopping list, right? It makes sense why...Read More

How to Unlock the Value of Your Data in Real-Time

  • September 29 2015
  • Resource: Loyalty Today

Marketers have flocked in droves to the concept of real-time marketing (RTM). At its core, RTM is about reacting in the moment to events or conversations with relevant and timely content. Do you remember the Super Bowl a few years back when the...Read More

Do You Really Know Your Customers? 4 out of 5 Consumers Say No!

  • September 28 2015
  • Resource: Loyalty Today

You may think you know your customers, but according to a new study by IBM, nearly 80% of consumers stated that brands really don’t know them. By now you know that this is the age of the empowered consumer. You need your customers more...Read More

Three Ways Connected Cars Will Impact the Automotive Industry

  • September 25 2015
  • Resource: Loyalty Today

Despite some recent negative press about security concerns, it’s safe to say that as the kinks are worked out Connected Cars will be the way of the automotive future. Connected Cars began as simply vehicles with in-car Wi-Fi and capabilities...Read More

How to Retain Your Existing Customers with the Right Data

  • September 24 2015
  • Resource: Loyalty Today

Customer acquisition strategies get huge attention – after all, new customers are the lifeblood of any business. However, you have probably heard the stats before -  it costs six to seven times more for an organization to acquire a new...Read More

5 Ways Big Data is Making a Splash in the Insurance Industry

  • September 20 2015
  • Resource: Loyalty Today

There’s conflicting opinions on when the term Big Data really came onto the scene, but it is undeniable that its notoriety has skyrocketed in the past few years. Big Data has become the hot topic buzzword around the internet, as is made...Read More

Are You Victim of Data Quality Procrastination?

  • September 20 2015
  • Resource: Loyalty Today

Data Quality Procrastination, or DQP, affects 63% of organizations, who say that they lack a “coherent, centralized approach” to their data quality strategy. This is a shocking statistic seeing as 99% of organizations believe that data...Read More

How Auto Dealers Can Use Social Media to Sell Cars [Infographic]

  • September 18 2015
  • Resource: Loyalty Today

According to a 2013 survey by Google, in-market shoppers are researching more than ever before buying a car. In fact, on average, car buyers research 24 touch points during the process, including search engines, OEM sites, third party sites, and...Read More

5 Things Your Boss Wants to Know About DaaS

  • September 16 2015
  • Resource: Loyalty Today

Maybe it started with a search on “prospect targeting,” “real time data,” or maybe you just noticed the term “Data-as-a-Service (DaaS)” popping up more and more in the marketing publications you’re...Read More

Email Marketing: 3 Crucial Tips to Boost Your Sales by 23% and Guarantee Higher Conversion Rates

  • September 11 2015
  • Resource: Loyalty Today

Email continues to reign as one of the top channels producing ROI. In fact, revenue from email has increased by 28% in one year according to an Econsultancy Email Marketing Industry Census 2014 sponsored by Adestra. On average, ...Read More

A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

  • September 11 2015
  • Resource: Loyalty Today

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are...Read More

3 Lessons From Online Dating for B2B Marketers

  • September 09 2015
  • Resource: Loyalty Today

1. Quality over Quantity In a way, online dating sites revolutionized the concept of “romantic lead generation.” The days of waiting in bars hoping to catch the eye of your next date are a thing of the past. Instead, access to...Read More

How Insurers Can Use Data to Cater to Customers: If You Don’t, Someone Else Will

  • September 07 2015
  • Resource: Loyalty Today

It’s no secret that the future is upon us. Packages are literally being delivered by robots, holograms are performing concerts, and astronauts are taking selfies from space. The Jetsons will be coming by in their flying car in no time. As...Read More

What Do Marketers Really Want in Data and Technology?

  • September 05 2015
  • Resource: Loyalty Today

Marketers get data – or at least they get the importance of data. Data answers questions such as:Can you help me understand my customers?Which customers are my best customers and why?How can I find profitable new customers?How can I sell...Read More

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

  • September 02 2015
  • Resource: Loyalty Today

In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers...Read More

3 Ways to Get Your Data Into Shape [Infographic]

  • September 02 2015
  • Resource: Loyalty Today

As data continues to grow at unprecedented speeds, organizations must embrace a data-driven mind-set to stay competitive. With the influx of bigger data and new types of data, companies of all sizes are increasingly dependent on large sets of...Read More

Let Your Fingers Do the Dialing – Why Telephone Marketing Still Works

  • August 29 2015
  • Resource: Loyalty Today

Many businesses use telephone marketing as a key component of their marketing strategy.  It can be a highly effective tool to increase revenue, provide a more interactive sales approach, and generate leads and appointments.Despite the bad rap...Read More

5 Ways to Increase the Lifetime Value of a Customer

  • August 27 2015
  • Resource: Loyalty Today

We live in an age where “Customer is King." We want to acquire more customers, as quickly as possible, but of course, only the RIGHT customers that will become our most loyal fans, buy from us consistently, and spread the word...Read More

Keeping Drivers Safe – How to Locate “Missing” Drivers for Vehicle Recalls With Big Data

  • August 26 2015
  • Resource: Loyalty Today

With any technology, there is a risk of mechanical failure. Unfortunately, in the case of automotive technology, failures can mean billions of dollars lost for auto manufacturers, and in the worst cases injury and even death for consumers. Since...Read More

What Are the Top Digital Marketing Trends Making an Impact on the Bottom Line?

  • August 24 2015
  • Resource: Loyalty Today

There are loads of digital marketing tools and tactics out there – some that are bright and flashy, others that are the “new shiny object” that quickly lose their luster, and yet others that continue to prove their value by...Read More

5 Ways to Boost Your Manufacturing Revenue

  • August 21 2015
  • Resource: Loyalty Today

If you are a manufacturer, you know nothing is constant. One moment economists are predicting growth, and the next, reports reveal production is on the decline. According to MAPI (The Manufacturers Alliance for Productivity and Innovation...Read More

Customer Retention: 3 Ways to Start Strong and Finish Stronger

  • August 19 2015
  • Resource: Loyalty Today

We’ve all seen the saying “Start strong, finish stronger”—probably on a poster at the gym intended to provide inspiration to those struggling on the elliptical, but not in concerns to customer retention. Customer retention...Read More

How to Target & Retain Millennials in the Automotive Sector with Data-as-a-Service (DaaS)

  • August 18 2015
  • Resource: Loyalty Today

The automotive industry is a growth industry. As technology marches on, so do the aspirations of car manufacturers to be the first to tap into the “next big thing.”Despite an overall healthy industry outlook, there are still challenges...Read More

4 Tips to Effectively Handle New Emails Addresses (Gained Through Email Append)

  • August 16 2015
  • Resource: Loyalty Today

Email marketing is, ultimately, a goal-driven pursuit. According to a recent survey by Marketing Sherpa, the top goals of email marketers are to deliver relevant content to customers and prospects, drive traffic to their website, and increase...Read More

Retailers: How to Create Omni-Channel Experiences and Increase Retail Sales

  • August 14 2015
  • Resource: Loyalty Today

According to a study from MIT, over 80% of shoppers will check prices online before shopping in-store, and a third of those will check prices from a mobile device while in-store. The study also found that $1.1 trillion store sales were directly...Read More

How to Lose a Customer in 10 Days

  • August 12 2015
  • Resource: Loyalty Today

Let’s all take a minute to throw it back to our favorite 2003 RomCom- “How to Lose a Guy in 10 Days.” We laughed, we cried, and most of all learned (at least in Hollywood’s opinion) what NOT to do in a relationship. &ldquo...Read More

3 Tips to Amp Up Your Direct Mail Marketing

  • August 10 2015
  • Resource: Loyalty Today

Despite the digital revolution that continues to take place, direct mail is just as important as ever. Direct mail may be more expensive than its digital counterparts, but it’s worth the investment to have a truly integrated campaign and...Read More

Look Alike Modeling: What Elvis Impersonators and Marketers Have in Common

  • August 07 2015
  • Resource: Loyalty Today

I’m not ashamed to say that in many ways I can be a walking cliché. I can’t resist a shoe sale, a Starbucks latte, or a trip to Target. The majority of the ads I receive are a reflection of this—many times with products I...Read More

How to Generate Big Data Revenue Without the Big Investment in a Team of Data Scientists

  • August 06 2015
  • Resource: Loyalty Today

If you are like most companies, you know you need to get started with Big Data – and sooner than later. Companies today are more customer-focused, are trying to outpace the competition, and are seeking new ways to grow revenue. These...Read More

4 Ways to Refuel Your Customer Acquisition Strategy

  • August 04 2015
  • Resource: Loyalty Today

In today’s competitive economy, acquiring profitable new customers can be a challenge. Consumers have access to more information, more choices, and more ways to shop. They talk about what they have bought or what they want to buy on social...Read More

The Key to B2B Marketing Lead Generation

  • July 31 2015
  • Resource: Loyalty Today

If you are like most B2B marketers, you may be swimming in a sea of data. After all, “data is essential in marketing,” and “data drives results.” However, as you are taking this swim, you may also feel a bit like you are...Read More

The Ultimate Beginner’s Guide to Data Quality and Business Intelligence

  • July 29 2015
  • Resource: Loyalty Today

Today’s marketers are becoming technically savvier. They understand the need to improve customer experiences or implement digital marketing strategies to engage consumers across channels. Customer retention and acquisition, Big Data, social...Read More

How to Sky Rocket Your Leads with Social Prospecting

  • July 23 2015
  • Resource: Loyalty Today

72% of marketers say social content has helped them close deals (Brafton). And there are a ton of consumers out there in the “world of social” holding conversations about what they want to buy and who they plan to purchase from. They...Read More

4 Ways Marketers Can Increase Revenue With Social Media

  • July 22 2015
  • Resource: Loyalty Today

93% of customers expect companies to have a presence on social media (Cone Communications). At this point in the social media frenzy, most companies have at least some sort of social platform or presence in place. This may be a Facebook page to...Read More

Using Big Data to Target In-Market Prospects [Infographic]

  • July 18 2015
  • Resource: Loyalty Today

As a marketer, I know that my fellow colleagues are always looking for ways to generate more leads. More importantly, we are looking for techniques, tools, and best practices that will allow us to generate the most quality leads for our company...Read More

How to Drive ROI with Data-Driven Content

  • July 16 2015
  • Resource: Loyalty Today

Most businesses know that content is a must-have in marketing. And not just any content. Good content.While creating compelling content takes times, the pay-offs can be huge. When you add data-driven insights into your content marketing strategy...Read More

How to Be a Digital Marketing Superstar

  • July 15 2015
  • Resource: Loyalty Today

Like the terms “Big Data” or “Omni-Channel” and “Multi-Channel Marketing”, “Digital Marketing” is another term that is top of mind these days. And while many of us have some notion of what it means...Read More

6 Must-Have Skills for Today’s Successful Marketer

  • July 13 2015
  • Resource: Loyalty Today

6 Must-Have Skills for Today’s Successful MarketerMarketing is evolving - more so than ever before. In the last decade, new technologies and bigger data have brought major changes to the world of marketing. And while traditional marketing...Read More

3 Ways Data-Driven Marketing Drives Higher ROI

  • July 09 2015
  • Resource: Loyalty Today

At the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is a whopping 224%! (VB Insight)VB Insight surveyed over 3,000 marketers and looked at tools used on over 3 million websites. Even...Read More

Marketers: Is Big Data REALLY Worth It?

  • July 07 2015
  • Resource: Loyalty Today

Are you ready to let data drive your marketing strategies? Here’s what you need to know.Data is a must-have for marketing today. Most marketers understand this at this point in the game. We’ve all heard the warnings about Big Data...Read More

How Manufacturers Can Use Big Data to Acquire New Customers

  • July 02 2015
  • Resource: Loyalty Today

For industrial and manufacturing marketers, the integration of data, technology and marketing is producing a wealth of new opportunities to boost revenue streams. However, figuring out which technologies to implement and which data to utilize has...Read More

What Are the Top 4 Marketing Channels With the Highest ROI?

  • July 01 2015
  • Resource: Loyalty Today

With both competitors and potential customers constantly online, digital marketing channels are quickly outpacing traditional channel strategies. Simply put, digital marketing is essential in today’s fast-paced environment, and more...Read More

Don't Lose Revenue With Bad Data: 4 Tips to Whip Your Marketing Data into Shape

  • June 26 2015
  • Resource: Loyalty Today

Did you know that 84% of marketing databases are barely functional? NetProspex analyzed hundreds of companies, thousands of files, and over 61 million records for their Annual Marketing Data Benchmark Report. The findings were an eye-opener:64% of...Read More

The Step-by-Step Guide to Improving the Customer Experience [for Manufacturers]

  • June 24 2015
  • Resource: Loyalty Today

The Step-by-Step Guide to Improving the Customer Experience [for Manufacturers]In the age of the empowered customer, the reality is that you need your customers more than they need you. B2B buyers have more options and access to more products on...Read More

Data is the New Oil

  • June 23 2015
  • Resource: Loyalty Today

It’s no surprise to anyone that data growth is increasingly steadily. Over three billion people now have access to the Internet at home and contribute to the content on the Internet by generating:55 Million Facebook status updates daily500...Read More

5 Steps to Successful Data-Driven Marketing

  • June 19 2015
  • Resource: Loyalty Today

Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences.The biggest drivers of increased use of data-driven marketing...Read More

How Are Manufacturers Generating Leads?

  • June 17 2015
  • Resource: Loyalty Today

Lead generation is a top priority for manufactures. That may be stating the obvious, but if you work within the manufacturing industry, you know there is fierce competition for a limited pool of customers – the same customers that your...Read More

Clicks to Bricks: How to Engage Retail Customers Across Channels

  • June 16 2015
  • Resource: Loyalty Today

Shoppers interact with retailers across a number of channels – through digital, mobile, social and in-store. As digital shopping has become the new norm, sales for online retailers has grown at rapid paces. In fact, between 2008 and...Read More

How to Gain the Most Insight from Your Data

  • June 11 2015
  • Resource: Loyalty Today

Data is everywhere. We get that. However, the focus is no longer on who owns the MOST data, but how to turn this data into insights to solve business challenges and create competitive advantage.Most companies are focused on just a fraction of what...Read More

What Data Will Your Customers Share for Better Service?

  • June 09 2015
  • Resource: Loyalty Today

Your customers are willing to share their personal information with you – but only if they get something in return. Today’s consumers are eager for personalized services. And they understand that they must give up some of their...Read More

How is Big Data Changing the World?

  • June 08 2015
  • Resource: Loyalty Today

How is Big Data Changing the World?When we talk about Big Data, many of the examples and use cases we share center around how Big Data is changing the way businesses must operate. But Big Data is changing the world on some exciting global levels...Read More

How Are Marketers Optimizing the Customer Experience?

  • June 04 2015
  • Resource: Loyalty Today

“Customer Experience” is a wildly popular buzzword this year. And improving the customer experience tops every marketer’s agenda – or at least should be.  This is a concept we can all get behind. We all want a positive...Read More

How Much is Dirty Data Costing You?

  • June 03 2015
  • Resource: Loyalty Today

Did you know that the number one reason for CRM failure is bad data? On average, every 30 minutes 120 business addresses change, 75 phone numbers change, 20 CEOs leave their jobs, and 30 new businesses are formed. (Source: D&B The...Read More

CMOs Report That Data Technology is More Important Than Ever

  • June 02 2015
  • Resource: Loyalty Today

CMOs are spending big on technology this year. One of the major priorities driving this spend is “getting their data together”. According to a study by Conductor[1], 61% of marketing executives say data is “more” or &ldquo...Read More

There is No B2B or B2C: It’s Human to Human

  • June 01 2015
  • Resource: Loyalty Today

Author Bryan Kramer really hit the mark with the message, “There is No B2B or B2C: It’s Human to Human”.  In his new book, Bryan captures the sentiment that should drive all marketing messages. We are talking to people. It...Read More

3 Ways to Improve Customer Experiences on Social Media

  • May 28 2015
  • Resource: Loyalty Today

3 Ways to Improve Customer Experiences on Social MediaCustomer Experience is the hot concept for 2015. Not a day goes by where I don’t see a new chart on how CMO’s are investing in customer experience technologies, or I see a new...Read More

How Marketers Can Generate a Constant Stream of Leads from Big Data

  • May 25 2015
  • Resource: Loyalty Today

Data is everywhere. The number of unique data sources out there is larger than any one organization can wrangle. And make no mistake – these big data sets are thesource of competitive advantage for companies across all industries. But...Read More

How to Get Started With Content Marketing [For Manufacturers]

  • May 22 2015
  • Resource: Loyalty Today

Smart marketers understand that traditional marketing is becoming less and less effective. Consumers fast forward through advertisements on TV, flip the pages on magazine ads, and ignore banners when they surf on-line.Marketers must cut through...Read More

Drive Growth with Better Data – Tips for Small Businesses

  • May 21 2015
  • Resource: Loyalty Today

It’s the age of Big Data, digital shopping, social media, and mobile marketing. Companies of all sizes are diving into the on-line world to find new data, new opportunities and new ways to grow business.At the heart of good marketing is data...Read More

4 Ways to Deliver Outstanding Customer Experiences (or 72% of Them May Leave)

  • May 20 2015
  • Resource: Loyalty Today

Research confirms and we know this intuitively, positive customer experiences will keep our customers coming back. No one wants to continue doing business with a company after a bad experience, poor customer service, wrong product shipments that...Read More

3 Steps for Marketers to Become Customer-Centric

  • May 19 2015
  • Resource: Loyalty Today

We are all familiar with the 80/20 rule – 80% of your revenue can be contributed to 20% of your customers. But did you know that according to a study by Bain & Company, increasing customer retention rates by just 5% increases...Read More

What Brand Characteristics Matter Most to Millennials?

  • May 13 2015
  • Resource: Loyalty Today

Most marketers realize that millennials are more than just social-savvy, smart-phone toting hipsters – but rather a generation of consumers who are ready to spend money. Millennials – the population born in the US between 1980 and 2000...Read More

Top 3 Challenges Retailers Overcome With Business Analytics

  • May 11 2015
  • Resource: Loyalty Today

Top 3 Challenges Retailers Overcome With Business AnalyticsIt is clearly the age of the consumer – and has been for some time now. As more consumers turn to digital channels, relationships with customers and prospects have become more...Read More