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It’s Holiday Season: Techify Your Retail Offers

  • December 11 2012
  • Resource: Loyalty Today

With the 2012 Holiday Season already in full swing, it’s important to make sure your strategy can keep up with changing technologies. Check out the trends that will help drive your sales this holiday shopping season.click to enlarge by...Read More

Breaking the Bank

  • November 02 2012
  • Resource: Loyalty Today

The iPhone and other smartphones have had a dramatic impact on everyone’s life. Not only have they changed the basic day-to-day but they have also changed how consumers bank and the expectations these consumers have. Take a look at some of...Read More

Mobile & Social Shopping

  • September 24 2012
  • Resource: Loyalty Today

Thanks to new innovations in mobile and social apps, the way consumers shop is forever changed. Whether it’s to compare prices, read reviews, get coupons or even make the purchase, these apps have had a huge impact on consumer shopping...Read More

Online Shopping and Satisfaction

  • August 17 2012
  • Resource: Loyalty Today

Recently, comScore published their “Online Shipping Customer Experience Study,” that looks at recent trends, what drives customers to purchase and ways to improve the customer shopping experience. Take a look at some of their...Read More

The Current State of Daily Deals

  • July 30 2012
  • Resource: Loyalty Today

While daily deal sites may have brought in $3 billion in revenue in 2011, customers are getting fatigued by the number of emails and lack of relevance. Additionally, these sites don’t do much to drive customer loyalty or let retailers...Read More

Customers’ Banking Satisfaction

  • July 13 2012
  • Resource: Loyalty Today

A recent JD Power and Associates study showed that, overall, customers are more satisfied with their bank. However, customer advocacy and loyalty seem to be down. Take a look at some of the findings and see what you can do to keep your customers...Read More

Driving Customer Engagement

  • June 25 2012
  • Resource: Loyalty Today

In today’s tough economic times, financial services firms are struggling to acquire new customers and effectively retain them. To help, it is important that they increase their focus on customer engagement models to strengthen customer...Read More

Making Rewards More Meaningful

  • May 25 2012
  • Resource: Loyalty Today

Businesses spend over $2 billion each year on loyalty and rewards programs. However, only about one-third of the dispensed rewards points are ever redeemed, which means much of these rewards are going to waste. Companies must find new ways to...Read More

Big Profits From Big Data

  • May 11 2012
  • Resource: Loyalty Today

Big Data is a powerful tool that companies can use to drive revenue growth, increase profits and improve customer loyalty. However, many companies think harnessing Big Data is a daunting task and try to avoid it in practice. See why you can...Read More

Creating ‘Just Right’ Loyalty

  • May 04 2012
  • Resource: Loyalty Today

Loyalty reward systems are the de facto standard for both retail and credit card companies. Especially since loyalty programs have been shown to increase retention and a study by Baines and Company found that a mere 5% increase in company...Read More

Winning Over Generation Y

  • April 30 2012
  • Resource: Loyalty Today

Generation Y is the first generation that grew up being wired. While they remember a time before computers, they grew up being taught how to use technology. And with this technology, they started doing some interesting things – aside from...Read More

Anatomy of a Social Consumer

  • April 13 2012
  • Resource: Loyalty Today

When 1 person shares something on a social media site, an average of 77 people are reached. This can be extremely valuable if you can get these people to talk about your company or brand. Take a look at how customers are interacting with...Read More

Turn the Impulse Buy Into a Repeat Purchase

  • April 09 2012
  • Resource: Loyalty Today

It’s not new to hear that customer loyalty is important for a company and a brand. However, loyal customers can be hard to find, especially with only 15% of consumers reporting being loyal to one retailer for everyday purchases and an even...Read More

The Rise of Mobile Payments

  • April 03 2012
  • Resource: Loyalty Today

Mobile payment technology is redefining the world of payments. With investments from Google and Apple and the rise in mobile banking use, mobile payments are set to take off in 2012. Here is a look into what’s currently available and the...Read More

New Trends: Gamification

  • March 22 2012
  • Resource: Loyalty Today

Gamification is the recent buzzword that has taken over marketing and customer engagement strategies. Gamification can be used to drive certain behaviors and make tasks and technology more engaging to users. The premise of gamification is that...Read More

Dissecting Consumer Satisfaction

  • March 22 2012
  • Resource: Loyalty Today

Achieving customer satisfaction a key to success for any business in any industry, even banks. Customer satisfaction happens throughout the entire customer experience, so making sure to the experience is positive from sign-up to customer service...Read More

Mobile Payments and Security

  • March 21 2012
  • Resource: Loyalty Today

According to a study performed by Marketing Strategies International, six out of ten consumers have concerns as to whether or not mobile payments are safe. And with some recent, high-visibility security threats, customer concerns aren’t...Read More

Economics of Loyalty Rewards

  • March 07 2012
  • Resource: Loyalty Today

The average US household is a member of 18 different loyalty programs. With this level of saturation, it is vital that loyalty programs develop new ways to differentiate themselves to keep their customers engaged and loyal. New technologies...Read More

Are Bank Fees Always Bad?

  • March 06 2012
  • Resource: Loyalty Today

Towards the end of 2011, many larger banks tried to implement new monthly fees on some of their banking products. However, customers weren’t thrilled with this and protested with both their voice and their money as some moved their funds...Read More

Psychology Behind Consumer Spend

  • February 16 2012
  • Resource: Loyalty Today

We may live in a consumers culture, but that doesn’t guarantee success for every business. It’s vital to analyze consumer spending habits, preferences and responses to tailor your business correctly. Here are some of the driving...Read More

How Brick and Mortar Can Adapt

  • February 09 2012
  • Resource: Loyalty Today

The first Cyber Monday was in 2005. In 2011, it became the highest gross online shopping day in U.S. history, reaching $1.25 billion. Even in the midst of recession, online sales from Q1 2009 to Q1 2010 rose in some demographics as much as 18...Read More

What Drives Customer Satisfaction?

  • February 07 2012
  • Resource: Loyalty Today

With the recession, consumers are more discerning about where they spend their money. They want the most value for their money and want to be satisfied with their purchase. Customer satisfaction has become increasingly more important to...Read More

10 Ways to Increase Sales in 2012

  • February 02 2012
  • Resource: Loyalty Today

Customers are always the core of any business. However, in 2012, customers will require more personalize attention than ever before. Luckily, businesses can easily accomplish this by embracing analytics and new technologies that will help them...Read More

What Customers Want in a Credit Card

  • January 31 2012
  • Resource: Loyalty Today

With the marketplace being as consumer driven as it is today, financial service providers and merchants need to pay keen attention to consumer demands regarding their loyalty programs. As the world of loyalty moves towards a more consumer...Read More

All About Personal Finance Management

  • January 26 2012
  • Resource: Loyalty Today

To build deeper relationships with their customers, banks need to move away from just being an account to store money in and more towards helping their customers take control of their finances. Adding personal financial management (PFM) tools...Read More

The World of Mobile Payments

  • January 24 2012
  • Resource: Loyalty Today

Mobile payments are redefining commerce, and some countries, particularly in Africa, are already using them as their primary payment method. While Asia and Europe have also started to get onboard, the U.S. still seems to be lagging behind with...Read More

Banking on Sustainability

  • January 20 2012
  • Resource: Loyalty Today

Sustainability is one of the most-used buzzwords in business right now. But what does it really mean? It is more than just being green. It means paying attention to the triple bottom lines of people, planet and profit. Sustainability proponents...Read More

Transparency in Banking

  • January 18 2012
  • Resource: Loyalty Today

Transparency in banking has always been a huge concern with customers, but the recent recession has made it clear that it is a banking necessity. Due to new regulations, it is now mandatory for banks to be more transparent with interest rates...Read More

Does Your Bank Appeal to the Underbanked?

  • January 10 2012
  • Resource: Loyalty Today

In these difficult economic times, financial institutions are wondering where they will find their next pool of new customers. The unbanked or the underbanked are a couple untapped sources that FIs are looking to. There are millions of people...Read More