rgoldman

Companies have a new generation to contend with – and their requirements for doing business with you are unlike any that have preceded them. In a recent article for Loyalty 360, Lenati’s Clay Walton-House discussed the...Read More

Lenati’s Clay Walton-House recently published the second article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: The New Paradigms of Ease,...Read More

By far the most efficient and economical way to market a local establishment is to leverage Facebook’s targeted advertising. The user-friendly campaign manager is very effective in acquiring new qualified likes as well as increasing exposure...Read More

Whether it’s a program to increase their sales, recognize employee achievement, or be appreciating your loyal customers, people genuinely gravitate to programs that deliver reward offers that match their individual desires.Younger audiences...Read More

The other day, I had an unexpectedly amazing experience with a Squarespace customer service representative. To summarize, the representative not only constructed an articulate response to my question, he went out of his way to record himself...Read More

Usurp loyalty share from competitors by rewarding your early adopters, making improvements through customer feedback, and remaining true to the core pillars that fueled your initial successes.How Your Brand Can Effectively Gain Loyalty from ClutchRead More

The traditional linear path to purchase of awareness, consideration, purchase and re-purchase has crumbled in the face of internet searches, price comparison sites, social media and a multi-channel retail approach.   This endless access...Read More

Whole Foods recently launched a customer loyalty program pilot in the greater Philadelphia market, and on the surface, it doesn’t appear too differentiated from other grocery rewards programs.  Customers earn one...Read More

Leverage a great customer experience and loyal customers to build brand advocates through engagement, refer-a-friend programs, and social media.Building Brand Advocates from ClutchRead More

As marketing experts, we know that women are the most important decision-makers when it comes to making purchases. Women make an estimated 80 percent of all buying decisions, so it’s no surprise that many of our efforts are spent engaging...Read More

With increasingly complexity and challenges of Big Data systems,  governance is a critical foundation for realizing the value from big data and accelerating the time to find critical data for decision making.  Our Big Data...Read More

The Flash market is moving fast. This seems like a fitting trend since speed is the goal.  Technology analyst firm, IDC, comments that the combined all-flash array and hybrid flash array markets “grew at noticeably higher rates&rdquo...Read More

Technology brings tremendous opportunity to all facets of business. However, if neglected or misused, rigid technologies can prevent ecosystems from being responsive to evolving business and customer needs. The role of “the cloud” is...Read More

The future of loyalty marketing starts with brands being loyal to customers, going beyond rewarding customers for their “loyalty”.Loyalty marketing has moved to the forefront over the past few years. However, there is...Read More

Loyalty programs have been incredibly enduring — from that very first American Airlines frequent flyer program in 1981 to the Starbucks Card Rewards program nearly 30 years later. The average U.S. household now takes part in 21.9 loyalty...Read More

Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months. What new insights are they providing regarding what they want—or do not want—from your customer...Read More

Because I travel so often for work, I like to unplug on longer flights and work my way through a good book. Over the years, my wife has recommended many that have become my favorites. She knows the important details: what I find appealing in a...Read More

Because I travel so often for work, I like to unplug on longer flights and work my way through a good book. Over the years, my wife has recommended many that have become my favorites. She knows the important details: what I find appealing in a...Read More

There’s no point in discussing the abrupt manner in which Wet Seal recently closed 338 stores and laid off around 3,700 employees without notice. A PR catastrophe occurred and now, more than ever, the company must retain their...Read More

It’s easy to get mesmerized in the attractive, enticing world of loyalty. In fact, we hear the same excitement all the time. “Man, we’re going to kill it if we can increase our average ticket by 25%.” Or, “If we get...Read More

In the interest of full disclosure, let me make it clear up-front that I am a huge fan of surveys. Surveys are a big part of my work at Saddletree Research and are essential to the work I do with the National Association of Call Centers (NACC) at...Read More

Omnichannel. Big Data. Engagement. All buzzwords we overused in 2014 (I’m about to overuse one of them…maybe on purpose).It’s not the repetitive jargon we employ that bothers me, but rather the idea that there is some magic...Read More

These days, the term “Big Data” seems to be synonymous with an opinion – everybody has it. But it’s more than just a buzzword or urban myth – it actually has the potential to make or break your business. And...Read More

It’s been widely proven that employee recognition programs can positively impact a company’s retention, culture, and productivity. However, what starts out as a well-intentioned initiative can quickly fizzle when not designed and...Read More

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