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Companies have a new generation to contend with – and their requirements for doing business with you are unlike any that have preceded them. In a recent article for Loyalty 360, Lenati’s Clay Walton-House discussed the...Read More

Lenati’s Clay Walton-House recently published the second article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: The New Paradigms of Ease,...Read More

By far the most efficient and economical way to market a local establishment is to leverage Facebook’s targeted advertising. The user-friendly campaign manager is very effective in acquiring new qualified likes as well as increasing exposure...Read More

Whether it’s a program to increase their sales, recognize employee achievement, or be appreciating your loyal customers, people genuinely gravitate to programs that deliver reward offers that match their individual desires.Younger audiences...Read More

The other day, I had an unexpectedly amazing experience with a Squarespace customer service representative. To summarize, the representative not only constructed an articulate response to my question, he went out of his way to record himself...Read More

Usurp loyalty share from competitors by rewarding your early adopters, making improvements through customer feedback, and remaining true to the core pillars that fueled your initial successes.How Your Brand Can Effectively Gain Loyalty from ClutchRead More

The traditional linear path to purchase of awareness, consideration, purchase and re-purchase has crumbled in the face of internet searches, price comparison sites, social media and a multi-channel retail approach.   This endless access...Read More

Whole Foods recently launched a customer loyalty program pilot in the greater Philadelphia market, and on the surface, it doesn’t appear too differentiated from other grocery rewards programs.  Customers earn one...Read More

Leverage a great customer experience and loyal customers to build brand advocates through engagement, refer-a-friend programs, and social media.Building Brand Advocates from ClutchRead More

As marketing experts, we know that women are the most important decision-makers when it comes to making purchases. Women make an estimated 80 percent of all buying decisions, so it’s no surprise that many of our efforts are spent engaging...Read More