Luke Russell

For online retailer Zappos.com, it’s always been a virtual customer experience. Until now. Zappos is taking its show on the road (literally!) with its new Friends with Benefits Road Show, a cross-country road trip bringing a one-of-a-kind...Read More

It seems that everywhere you turn these days in the loyalty marketing world there are references to mobile and its positive impact on the customer experience. Officials at Confirmit realize this all too well, which is one of the main reasons it...Read More

Delta Air Lines has been working very hard to retain its most loyal customers and spark elevated customer engagement among newer consumers, evidenced by it adding benefits for Silver Elite members of the airline’s SkyMiles loyalty program. ...Read More

Back in July 2014, upscale retailer Nordstrom acquired Trunk Club, a personalized clothing service for men. Founded in 2009, Trunk Club delivers a stylist service that combines the convenience of online with a high-touch, personalized shopping...Read More

Mobile customer engagement is a major piece of the customer loyalty puzzle today and Clutch, a customer management and marketing analytics company, acquired intelligent mobile promotions platform Persio to add powerful new mobile marketing...Read More

The exciting aspect of location-based marketing is it can connect a brand to a customer before, during, and after he or she has made a purchase. Being there throughout the entire customer journey can surely help elevate and spark better customer...Read More

This story was originally published on September 6th, 2016. FIJI Water, the No. 1 premium bottled water brand in the U.S., always places its customers first. “We have seen much achievement from a customer loyalty perspective,&rdquo...Read More

Back in June, United Airlines CEO Oscar Munoz laid out some key initiatives to magnify brand loyalty and make United the greatest airline in the world. Those initiatives are expected to drive more than $3 billion in incremental value to...Read More

At Loyalty360 we often hear from brands about personalization, digital customer experience, social media, and physical and digital integration. These crucial pieces can help form an overall seamless customer experience that leads to customer...Read More

Every loyalty marketer wants as much customer engagement as possible. The more effective customer engagement, the better chance of achieving more sales and, ultimately, gaining customer loyalty and brand advocacy. Improving customer engagement is...Read More